what SEM Services Offer Organic Web Marketing?

Monday, 31 January 2011
Organic web marketing is the best form of search engine optimization. That may seem like a bold statement to make; but it is the truth. Driving pre-qualified traffic to your website is much more profitable than driving thousands who aren't interested.

Initial Analysis

These six questions will help you understand how your current marketing efforts are affecting your business. Ask yourself each question and answer honestly; no one's watching.

Really take the time to analyze each question and decide on actions to take to create the results you want.

* Am I getting enough traffic to my website?
* Where does my current traffic originate?
* Is my current traffic prequalified to visit my website?
* Are my conversion efforts paying off?
* What am I doing to increase traffic or conversions?
* Am I spending too much on SEM?

Your answers to those questions will help you decide whether to hire one of the many SEM services at your disposal. Research and time will help you find the service that best fits your needs. Don't settle for the first affordable service you find, make sure they understand your business and your marketing needs.







Define Your Goals

Goals and objectives help determine the type of marketing techniques you use. Traffic and page rank require much different techniques than conversions and sales, for example.

The primary goal of your organic web marketing strategy will go a long way in helping you decide which SEM service to hire.

Set short term objectives and long term goals. Goals need to reach as far out as six months while objectives are shorter steps to achieve the ultimate goal. Each objective should be set as a stepping stone toward a higher goal.

Define Your Budget

Not everyone can afford a huge marketing campaign, and that's OK. Prices often range from the very inexpensive to the elaborate, depending on the SEM service and the work required to achieve the end goal. Define your budget with a little breathing room so if it goes over a little, you'll still be in business.

Talk with each SEM service you consider hiring to make sure they understand your needs as well as your budget. Narrow your selections down to one or two companies then make the final cut. Don't settle for anything less than the best.



Define What's Right for You

Each business is different and so are their marketing needs. Small business owners often require different marketing techniques than larger, more popular businesses. Understand what's needed in your organic web marketing campaign and decide what's right for your marketing strategy before you hire anyone.

Choose the Best Organic SEM Service

You have a lot to think about before actually hiring an SEM service. Review the questions posed in this article, and then define your goals and budget.

Goal setting is probably one of the most important steps, because any good SEM service is going to ask about your marketing goals.

SEM services offering organic web marketing strategies are all over the Internet. Choosing the right one for your marketing efforts is as simple as doing the research necessary to figure out what you need. Take your time and choose the right company the first time.

About the Author: Brian Greenberg is an expert provider of affordable SEM services to drive targeted traffic to websites. Learn more about organic web marketing today.

Let's Talk ABCs of SEO

I get this question all the time from clients and people I work with. "Derek, what exactly is SEO, why do I need it and how does it work. More importantly, what specifically do I need to do about SEO?"

Well, let me explain it in very simple and easy to understand language so you can incorporate the right SEO strategy online for your business that will help you authentically build your list and get more clients.

What is Search Engine Optimization (SEO)?

Simply put, SEO is the process of optimizing your website by improving the internal (behind-the-scenes web techy stuff) and the external (web content, pages, images, etc.) setup in order to increase traffic to your site from search engines like Google.

Why does my website need SEO?

The big commercial search engines - Google, Bing, AOL and Yahoo, drive a lot of web traffic. If your site cannot be easily found by search engines or your content cannot be put into their database, you miss out on an incredible opportunity available to websites who appear in the search engine results for the keywords you want to be associated with. As a result, less people who want to have what you have will be visiting your site. Whether your site provides content, services, products, or information, search engines are a primary method of navigation for almost all people online.









How does SEO work?

Search queries, the words that users type into the search box which contain terms and phrases best suited to your site, carry huge value. These "keywords" dictate what sites the search engines deem worthy of appearing in the results. To do that, search engines really have four main functions - crawling, building an index, determining relevancy & rankings and providing results. Crawling and indexing the zillions of documents, pages, files, news, videos and media on the Internet - and - providing answers to user search queries, through lists of relevant sites / pages via search results and rankings.

What do I do about SEO?

It comes down to doing what I call the ABC's of SEO.

A is for Architecture

The architecture of your site is critical for SEO success. And, I don't mean having tons of funky widgets and menu options on your site with flashy design or cool features. Your site needs to have the right framework - like a solid design and well-implemented architecture (i.e. like a house) to support the content and links within the site.

Think of the site like a house where the rooms, stairs and other internal parts of the house require a solid foundation - floors, walls, wiring, mechanics, etc. Without a solid internal architecture, the house (i.e. your site) won't support it. Equally as important is the external architecture of the house to support the roof, siding, doors, windows, etc. The architecture matters on both the inside and outside.

B is for Back links

The more your site and individual pages are referenced by other sites - the more "back links" you have and the more the search engines will favor your site. It's basically like other sites giving your site the "thumbs up" indicating they recommend or endorse your site.

One of the best ways to get back links is by submitting your articles to article directory sites. As a result, the search engines will "listen" to their recommendations based on the articles submitted on their site and linking back to your site and content. (Tip - always have a call to action at the end of your article to refer people back to your site so they can opt-in to your list!)









C is for Content

Any site won't really amount for much in terms of SEO unless it provides good content. The content has to be keyword "rich" for the search terms you want to appear for and be extremely relevant and valuable for your visitors. Be sure to include the keyword terms and phrases in your content that would be relevant and valuable for your visitors.

For example, if you portray your site to be all about "skiing" in terms of the URL, site name and page names, etc. and you only talk about "underwater basket weaving" and nothing about skiing, people will click on your site and then click away. This tells the search engines your site is not providing useful content or relevant information for what it portrays to be providing. You have to provide high-content and high-value information using very useful and authentic content.

Follow these ABC's of SEO and you'll be on your way to improving the rankings of your site in the search engines and as a result - improving your authentic online marketing to build your list and get more clients!

Until next time... Learn It, Love It, Live It!

Your Assignment:

Follow my model of the ABC's of SEO to review what's in place for your site.

[A - Architecture] Do you have a solid architecture in place for your website with the right menu items, images and content? If you're using a stand-alone website, can you easily change it and update the content with new and fresh information?

[B - Back links] I'm a huge believer in a solid article marketing strategy to ensure your high-quality and high-content articles are being distributed and picked up by high-profile article directories which the search engines love. Follow my recommendations for some of the article marketing sites above and ensure you have a call-to-action in each of your articles.

[C - Content] You've got to put out really excellent content - nothing else. Make sure you're giving as much as possible in the content you're putting out - don't hold back or think you're giving away too much. I'm a firm believer the better the free content you provide, the better potential clients you will receive.

About the Author: Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time...guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit http://www.derekfredrickson.com.

5 Steps To A Great SEO Campaign

The first real step to anything is research, and lots of it. The most important step to any SEO campaign is keyword research.

The first step to consider is the niche you are in, and the products or services that you are promoting. You should come up with a list of potential keywords that your customers would use to find you on the web.

After that you could use the Google keyword search tool to analyze your list, checking the competitiveness, number of monthly searches and the strength of the competitors currently on page one.

A competitive market analysis is the next important step you should take. After you have your final keyword list, create a spreadsheet with all the keywords, and then list all the competitors from page one of Google.

You could use a program like SEO quake to collect some of the data that you will need, such as their page rank, number of indexed pages, inbound links, whether or not they have a site map and much more. This will tell you how difficult and how long of an SEO campaign you will be embarking on.









Next step should be the on page SEO factors of your website.

First and foremost is content, if you are not providing quality content that solves people's problems then your efforts will be in vain. Great content will keep your visitors coming back on their own which will greatly assist your SEO efforts.

Make sure all the on page dynamics such as header tags, meta tags, alt tags for images and HTML code is done correctly.

These are the simple things that improve your 'findability'. You also want to ensure that you have a proper site map created and submitted to the search engines, this will increase your chances of all your pages being properly indexed.

Number four is off page SEO strategies.

The biggest and most important overall here is back linking. Google views every back link your site has as a vote for your site from someone else. The best back links you can get are called one way links. One way links are where another website links to you without you having to link back. Good examples of this are article marketing, blog commenting and directory submissions.

Reciprocal linking is where you link out to website a and website a in turn links back to you. These are also good links but you should only focus on the ones targeted to your niche and those having a higher page rank than you. Good back linking takes time and effort, this cannot be accomplished over night.

You should also avoid any link scams, link farms or questionable linking strategies. If you have to stop and wonder if it's ok to do it then it probably isn't.









The last step that is very crucial to your SEO success is the overall promotion of your website. There are several ways of effectively promoting your products and services via the internet.

1) Video marketing
This can be promoted in conjunction with your website or separately for added exposure.

2) Email marketing
This allows you to keep track and communicate with your customers and potential customers.

3) Web 2.0
These are blogs, hub pages, wikis and such. Also a great source of quality back links for your site.

4) Article marketing
If done correctly this will establish you as an expert and help you to generate back links and additional traffic to your offers.

5) Local search marketing such as Yahoo local and Google places
If you have a business in the offline world you certainly want to use this method to promote your business. Google places for instance typically will come up first in the search results.

These are just a few of the strategies that you can use to begin a successful SEO and web promotion campaign. The most import step you will take is to take action. Everything you do should be with the intent of growing your business.

About the Author: Byron Cole Smith - Learn how to take your website to the top of all major search engines, contact Columbus SEO Services. Click here to see how Professional SEO Services can help you achieve the results you want.
sources: entireweb.com

How to use Twitter For Business - Five Tips For Twitter Newcomers

Twitter is a wonderful business tool, not least because it's free; all it will cost is your time (and if that's in short supply, you can hire a social media marketer to manage it for you).

Used well, Twitter can provide good exposure for your business; but you can also damage your brand with social media marketing if you're not careful, so it's worth learning the biggest dos and don'ts before you start using Twitter.

Tip 1: Be yourself and be human

The beauty of Twitter is that it's a huge global community of human beings (mostly; there are spammer accounts but they're easy to spot, block and report). So do show your human side, especially when using your business account. Talk about things that matter to you: funny things your children say, recent achievements, your favourite band or TV show, and so on. Join in with conversations that interest you - be friendly, show emotion, and use smilies if you want to.

On the other hand, don't be too human. Don't share anything you wouldn't share at a real-world business networking event; keep intimate health problems and controversial or potentially offensive opinions to yourself.

Tip 2: Watch how you write

Some people write well, others don't - that's true in all areas of life, not just on Twitter. You don't need to be a bestselling novelist to use Twitter, but it helps if you have basic literacy skills (and if you use Twitter at the website instead of through a client, your Tweets will be spellchecked as you type anyway - which helps).



However good (or bad) your writing skills are, with Twitter's 140-character limit you'll need to be creative with your Tweets. Your Tweets need to be concise yet informative, and often you'll be trying to squeeze in a URL too (URL shortening services like bit.ly and tinyurl.com are lifesavers).

One definite don't is using text speak. Text speak is fine if you're 13, but as a professional adult promoting your business you're just going to look silly, and won't communicate your messages efficiently - unless you're targeting 13 year olds.

Tip 3: Share and share alike

If you have some good news - related to your business or your personal life - share it; everybody loves a good news story.

Do share links - to your website, your blog, your local news service, or anything else that interests your followers - this is a great way to get conversations going. But do remember to explain what the link's about, or your followers will feel less inclined to click it. And don't Tweet the same link over and over; people will quickly become bored and may stop following you.

Do retweet your friends' links, too; they'll be grateful, and so will your followers if the link is interesting and relevant. But here's a very big 'do' - DO make sure you click the link and read the content before sharing it with your followers, or you could end up sharing a page that's irrelevant or offensive, or which contradicts your usual position on the subject.

Tip 4: Be part of the community

Don't treat Twitter as your personal billboard. It's not: it's a community, millions of members strong, and the community as a whole is not very tolerant of users who constantly advertise. Try to stick to the 80-20 rule when you use Twitter for business: no more than 20% of your Tweets should advertise or self-promote, and at least 80% should be non-promotional. If you can get the ratio down to 90-10 or 95-5, even better.



Listen to what people are saying, and join in. Twitter is a network of conversations, so it's good practice to listen and respond to parts of those conversations that interest you; don't just stand in the middle of the room with a megaphone, shouting "I'm fabulous! I'm selling widgets at 20% off this week!" Again - if you wouldn't do it at a business networking event, don't do it on Twitter.

Do retweet your friends' requests for help (for example, charity appeals and sponsorship requests), and do introduce friends that are new to Twitter and could do with some followers. And again - do retweet useful, interesting links from people you follow, but always check links before sending.

Tip 5: Mind your language

Don't use offensive language when representing your business on Twitter; even mild swearwords can put sensitive souls off following you (and besides - cursing in public is hardly professional).

Use Twitter to answer customer questions and solve their problems, by all means; many organisations use Twitter as a customer services tool very effectively. But never, ever use an impolite or impatient tone with a customer. On Twitter, everything you say is out there for everyone to see, so leave your followers with the best possible impression of your brand at all times... the Internet has a very long memory!

Finally - consider this a bonus tip, since it's not really connected to any of the previous ones - try to enjoy yourself when you use Twitter. Try to embrace all that's good about Twitter - the new friendships and business contacts you'll make, the fun hashtags and trending topics, the strong community spirit - and before long you'll be singing (or is that Tweeting?) Twitter's praises to anyone who'll listen.

About the Author: Debs Williams is Managing Director of debbidoo Ltd, a marketing company in Caernarfon, North Wales that provides marketing, website design, copywriting and internet marketing services to organisations of all shapes and sizes in a variety of industries. Debs is a self-confessed internet addict and keen social media marketer, providing Twitter account management and Facebook page management services to clients who don't have time to manage their own social media marketing activities.
sources:entireweb.com

Green governance a key competitive advantage for market leaders to support stakeholders for sustainable world

Monday, 17 January 2011
Corporate governance has been the there for centuries for companies to take corporate responsibility and coordinate with all stake holders in fixing green issues.
Green governance calls for green companies, governments, organisations to articulate their green visions and goals with green strategies to create a better sustainable world through
• Continuous communication awareness
• Empowerment,
• Lead by example (green governance )
• Training, coaching of the community
• Green coordination for all countries , companies , universities and organisations
• Cutting carbon foot print in all business activities and daily activities to zero
• Manufacturing and using green products and services.
• Recycling , re-use , re-package in all that you do
Thanks go to top green leaders for the wonderful work they done to keep this world a better place
Namely
The U.S 500
RANK COMPANY GREEN SCORE
1. DELL 100
2. HEWLETT PACKARD 99.32
3. IBM 99.20
4. JOHNSON&JOHNSON 97.02
5. INTEL 97.57

SOUCE: http://www.newsweek.com/feature/2010/green-rankings.html#

THE GLOBAL 100
1. IBM with 100 green scores
2. Hewlett-Packard with 99.33 green scores
3. Johnson & Johnson with 98.51 green scores
4. Sony with 96.40 green scores
5. GlaxoSmithKline with 94.18 green scores
Source: http://www.newsweek.com/feature/2010/green-rankings.html#

OTHER GREEN LEADERS AND LARGGARDS
RANK COMPANY GREEN SCORE
1 IBM 79
2 TESCO 78
3 INTEL 72
4 NIKE 71
4 JOHNSON&JOHNSON 71
5 WALMART 69
6 COCACOLA 65
7 LOREAL 54
8 MARRIOTT INTERNATIONAL 53
9 STARBUCKS 52
10 ROCHE HOLDINGS 49
11 ANHEUSER BUSCHEINBER 38
11 SIMON PROPERTY GROUP 38
12 TEXAS INSTRUMENT 28
12 APPLE 28
13 BOSTON PROPERTIES 16
13 CVS CAREMARK 12
14 BED,BATH&BEYOND 10
15 LAS VEGAS SANDS 7
16 TIM HORTONS 4
17 ABERCROMBIE &FITCH 0

SOURCE: http://images.businessweek.com/ss/08/12/1211_climate_change/15.htm
Thanks
Smart team

green smart tips for 2011

Thursday, 6 January 2011
2011 calls for tough measureS and More focus on your goals and objectives to achieve success in our businesses and our daily life follow this list

1. stay focused to your goals and objectives but still think of new ideas ( passionate, self confident that they will be achieved
2. Take green carbon foot print as part of your DNA to all that you do to save the planet earth with new ways of thinking of doing things
3. Motivate , listen and appraisal your team yet taking control of all the business decision in company
4.Make green broader strategic decision the main top guide agende with smart targets and measurement or adjustment your company to achieve the bottom line of your business through communications to your subordinates
5.BE the green game changer , the champion with new ideas and alternative ways of doing things

6.Take mistakes and setback as part of your learning curves to your success knowing that even Carlos Slim Helu,Bill Gates , Mark zuckerberg Warren buffet laskmini Mittel Had failure or setbacks to in your business propestus
7. Join hands in the green or eco friendly corporate reponsilibity as Ambassadors to the commmuinity adding value with your expertise and knowledge to create green value to people lives
8. Take green savings as your properity in all shopping acitivites being eco friend products and calculating your savings from the normal products you buy.
9. Take green social networks and other social network as way to connect and add value to group contributions as return to your and company
10. keep continous innnovation ahead of the game change as the champion and game changer through research and alliances and partnerships

thanks so much

from smart team
There was an error in this gadget
 

Copyright © 2009 the goings one | © 2009 Smart Independent World Wide Consultancy