african branding/ personal branding

Sunday, 22 November 2009
Personal branding
African modelling the uniqueness in fashion and modelling
Personal profile
My name is Sharon Mirembe and I am a young girl at the age of 18 and the first born of two children. I currently live in Scotland but I was born in Uganda and moved right after with my family to Sweden where I lived for 15 years till I moved to Scotland where I now have lived for 3 years. I am a young girl who is interested in everything that has to do with fashion and want to pursue my modelling career as an international fashion model. At the age of 13 I have always been told that I look like a model and should do model ling because of my height and skinny body. This made me realise that I actually have the look, personality and the ambition to be a successful model. As a beginner and learning what there is to learn in the modelling business, I do have the charisma, skills to change and take African modelling to next level.
African modelling
This is one of the untapped industries with great opportunities for young African models to build their personal brand exploits their talents to global brands. As a young beginning model I want to pursue my modelling career and show that there still is and should be many young African girls out there in the world who have the looks and skills to be successful in the modelling industries. As I have seen today there is a lack of African models in the modelling industries and as for me I want to be one of the girls who can represent this. As a fan of Naomi Campbell one of the most successful supermodels and business woman, she said on an interview backstage at her “Fashion for Relief” charity fashion show which she held in Africa for the first time, “That there is definitely space for more black models”. “Women of colour who have had a great experience in life need to share their experiences with others. The World is not made up of blond hair and blue eyes. We need to share ourselves,” She said. Adding on She said. “I think there should be more black models to balance it out a bit- there is a lot of quality out there with potential”. “Africa is a place of tragedy but I see beauty everywhere – there are all this beautiful African women with colour, you see these long necks of elegant women just walking in the streets” Miss Campbell also made a comment that I personally believe in saying, “I think most girls dream but they don’t chase after their dream: I’m chasing” I truly believe in this statement as I myself am chasing my dream. With family and friends around me who support and guide me, I know I will make it.
I also read about a beautiful Nigerian Model/Fashion Designer who’s 21 and called Isioma Onyebo who I personally became inspired and relate to. She revealed her identity to Daily Sun, telling her story about her journey into the modelling industry and how she became an inspired model and how she is now working in Nigeria. Miss Onyebo also tells us about her family and how her grand mother was against her from being a model but how she now has accepted it and sees the professional side of it. As she now lives in Nigeria she has launched her clothing line called ISHBEN, and has been doing lots of shows like the Next Nigerian Super Model Contest and Nigerian beach body Contest. Miss Onyebo lets us know that she used to leave and work in South Africa before she moved back to Nigeria and says “South Africa is just great for exposure and getting the experience, when you have build your book its great to go to New York, Washington DC, or Europe. I think it’s a waste of time to stay in South Africa after you have built your book”. She also gave us upcoming models some good advice that will help along the lines, quoting: “If you really know you have what it takes to be a model go for it. Don’t look back. Rejection will come, they are going to reject you on castings but keep trying, one day your breakthrough will come”. Her advice is one of many I have heard from models around the world and that I do take on board with me as myself am very impatient, but as I will carry this advice with me at all times I know rejection will come with success.

Uniqueness in fashion and modelling

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