Brands are described by Paul stobart as the sum of the functional and emotional characteristics that a consumer attributes to a product or service.For instance, take a good example of a bottle of sugared, flavoured,fizzy water and a bottle of coca-cola.
Personal Branding
involves personal beliefs ,attributes core values and elements that make individuals tick. Madonna, Beckham are personal brands yet global brands building their core values and personal beliefs by extending personal activities to different areas to maintain and add value to their personal brands. We all have personal brands; our natural talents, elements or components that make us tick or achieve success. But how many have have gone far in exploiting these natural talents bearing in mind the potential we possess. We are all blessed in one field or another and have the capacity to become heroes, opinion leaders, singers, preachers, musicians, entreprenuers, marketers, doctors or indeed excel in whatever field of human endeavour we channel our efforts to.
Steps to build personal brand
1. write down 5 fields that interest you or areas of interest
2. research these areas of interest/fields for information on what is needed to get moving
3. set a plan of how to achieve these program with goals, targets strategies,budgets timeframe ,tactics feedback and adjustment
4. Select advisory teams; these may include managers, coaches, business angels, venture capitalist mentors,teachers,consultants to help in training, guidance, supporting financial needs.
5.Set up a time table for your program. Make sure its not interupting or conflicting with your daily time table
6. Measure your achievments, activities day by day, month by month or hour by hour depending on field or interest you are in and bench mark your results with top performers or competitors. Don't give up.
7. Seek to learn more by training others and looking at other opporntunities that may be of interest to you and will help build your personal branding.
personal branding is key element to every success and should all expoilt our natural talents no matter where you are let us join the band wagon of achieves and we can all do it
thanks once again for this moment
kim kaweesa and jackson mutebi
smart Christian charity fund
Thursday, 24 June 2010
Smart christian Charity Fund was founded by Mutebi jackson and Serah Kironde in Uganda in 2009 with very limited resources that we were able to support only two orphans Irene Logose 17yrs and Brenda Mwagaale 11yrs who were survived by a single HIV positive widow,earned a living by digging to afford a meal on table for her four orphans. i was moved seeing the Joyce mayer ministries the hand hope doing God's work helping orphans and people in less developed countries teaching the word of God and providing bibles to people in prisons this touch me to take on this mission to help the poor.
Apart from being orphans,they were very spiritual that they prayed and fasted for a month seeking for God's Grace.This touched Serah who lives in Mbale Uganda and had a friend who was pastoring them that she was able to give a hand to two children in the family with their educational requirements.
within one year,the charity has extended help to more five christian orphans with the Grace of God that we are now able to pay their fees,provide scholarstic materials,dress them,buy soap and vaseline for them that they can ably appear like school children.their parents are very greateful,this we consider a milestone achievement given our humble beginning and minimal resources.
Smart charity christian Fund believes that all children should be given an equal opportunity in life especially when it comes to the provision of basic needs like education,clothing and health care.
We are to first serve and support the most vulnerable christian orphans within the community of Namabasa Pallisa district with the Grace of God we will extend world wide.
Our Mission Statement:
To be at the fore front in providing the best welfare to young christian vulnerable orphans by enhancing their knowledge with educational support,exploit their talents to the maximum by providing necessarily support and guidance in their upbringing with the work of God and work hand in hand with churches,schools,colleges,universities and international charity organisation to achieving the Smart Christian fund.
Our Objectives:
To provide the total welfare to children in need the basic necessities in order to uplift their education and good christian foundation.
To help the word of God to all corners of the world through by providing necessarily support to pastors and voluntary workers,training to fill necessarily gaps.
To provide a guiding platform to children in career development the necessary support needed to achieve this.
Help build and maintain christian values and the word of God to all fellow christians.
Our aim as a charity is to reach out to as many children as possible world wide who are in similar helpless situations and change their lives for the better ensuring they have a chance at life opportunities.
we run a very tight budget from our personal savings to be in a position to educate the orphans.
We are humbly appealing to any person who has the heart for the less privileged orphans to give in a hand as that will help these childen live a better life.
As the word of God states in proverbs 19:17,giving help to the poor is like loaning money to the lord,He will pay back for your kindness.and proverbs 28:27 compliments, whoever gives to the poor will have plenty and whoever refuses to help them will get nothing but curses.
i want to thank serah mutebi and pastor winnie for the wonderful work they do thanks so much they God bless them
God bless you All.
serah mutebi the author and patron of smart christian charity fund
Apart from being orphans,they were very spiritual that they prayed and fasted for a month seeking for God's Grace.This touched Serah who lives in Mbale Uganda and had a friend who was pastoring them that she was able to give a hand to two children in the family with their educational requirements.
within one year,the charity has extended help to more five christian orphans with the Grace of God that we are now able to pay their fees,provide scholarstic materials,dress them,buy soap and vaseline for them that they can ably appear like school children.their parents are very greateful,this we consider a milestone achievement given our humble beginning and minimal resources.
Smart charity christian Fund believes that all children should be given an equal opportunity in life especially when it comes to the provision of basic needs like education,clothing and health care.
We are to first serve and support the most vulnerable christian orphans within the community of Namabasa Pallisa district with the Grace of God we will extend world wide.
Our Mission Statement:
To be at the fore front in providing the best welfare to young christian vulnerable orphans by enhancing their knowledge with educational support,exploit their talents to the maximum by providing necessarily support and guidance in their upbringing with the work of God and work hand in hand with churches,schools,colleges,universities and international charity organisation to achieving the Smart Christian fund.
Our Objectives:
To provide the total welfare to children in need the basic necessities in order to uplift their education and good christian foundation.
To help the word of God to all corners of the world through by providing necessarily support to pastors and voluntary workers,training to fill necessarily gaps.
To provide a guiding platform to children in career development the necessary support needed to achieve this.
Help build and maintain christian values and the word of God to all fellow christians.
Our aim as a charity is to reach out to as many children as possible world wide who are in similar helpless situations and change their lives for the better ensuring they have a chance at life opportunities.
we run a very tight budget from our personal savings to be in a position to educate the orphans.
We are humbly appealing to any person who has the heart for the less privileged orphans to give in a hand as that will help these childen live a better life.
As the word of God states in proverbs 19:17,giving help to the poor is like loaning money to the lord,He will pay back for your kindness.and proverbs 28:27 compliments, whoever gives to the poor will have plenty and whoever refuses to help them will get nothing but curses.
i want to thank serah mutebi and pastor winnie for the wonderful work they do thanks so much they God bless them
God bless you All.
serah mutebi the author and patron of smart christian charity fund
10 point program of smart culture
Tuesday, 15 June 2010
1- At smart we perform to achieve success and waste no time talking
2. we believe in teamwork unity and not conflict by exploiting talent skills from all diversity empowering and personal development
3.The company believes in research and development of new markets by exploiting new opportunities.
4. our team believes in innovation as strategic key factor entailing continuous innovation, rethinking, re-engineering to new process and better methods and not backsliding without doing anything
5. The business core altitudes fosters green as global issue that needs collective action from all corners with green leadership to achieve clean environment
6. we work hand in hand to achieve results taking the customers a king of business with 360 customer services hence green value proposition to meet their expectation.
7. company integrates its communication using the all communication channels namely new social media Facebook, twitter and linkedin.
8. The company sets cost cutting methods through proper budgeting and control to achieve targets
9. smart believes in partnership, joint venture and mergers with companies sharing synergies to achieve success of it's goals and objectives .
10. people are pillar of smart culture with talent,skills but more of motivation with incentive to uplift their careers despite the pressures on targets with a smile
these are 10 point program designed by
jackson mutebi a member of smart independent world wide consultancy
2. we believe in teamwork unity and not conflict by exploiting talent skills from all diversity empowering and personal development
3.The company believes in research and development of new markets by exploiting new opportunities.
4. our team believes in innovation as strategic key factor entailing continuous innovation, rethinking, re-engineering to new process and better methods and not backsliding without doing anything
5. The business core altitudes fosters green as global issue that needs collective action from all corners with green leadership to achieve clean environment
6. we work hand in hand to achieve results taking the customers a king of business with 360 customer services hence green value proposition to meet their expectation.
7. company integrates its communication using the all communication channels namely new social media Facebook, twitter and linkedin.
8. The company sets cost cutting methods through proper budgeting and control to achieve targets
9. smart believes in partnership, joint venture and mergers with companies sharing synergies to achieve success of it's goals and objectives .
10. people are pillar of smart culture with talent,skills but more of motivation with incentive to uplift their careers despite the pressures on targets with a smile
these are 10 point program designed by
jackson mutebi a member of smart independent world wide consultancy
putting together a great sale proposal
Wednesday, 7 April 2010
. To Justify.
Make it clear how your proposal is going to make their investment worthwhile, and when they should start to see results. Charts and graphs are very useful ways to help convey this, and the more colorful and easily understood, the better.
Sections.
Your sales proposal should contain the following sections:
1. Theme and Introduction.
In order to ensure that your proposal get read, make sure that your theme is clear and your headline is not too "salesy." You can simply state the reason for your proposal, and how your company is going to help your prospect achieve his or her goals.
2. Current Situation.
This is where you demonstrate a clear understanding of your client's need, or in other words, you identify the problem your services intend to solve. You must convey authority in this section without appearing to be pushy or looking like an arrogant know-it-all.
3. Objectives.
In this section, you want to allow your client to see how you will be helping his or her business. Don't make a lot or promises, just keep it simple, use examples, and make sure it's clear that your business is the only solution.
4. Approach.
Here is where you lay out the details of how you are going to deliver your services. This can be a little tricky, as you want to be clear enough to be understood, but you want to make sure that you aren't give away any proprietary secrets or give them any recommendations on how they would be able to get the job done themselves or elsewhere. This is a good place to include timelines and deliverables.
5. Benefits.
Present an exhaustive list of all the improvements your client will see as a result of listing your services. Use plain, clear, non-hyperbolic language, but be sure not to leave any possible benefits out (increased sales, improve productivity, etc.)
6. Costs.
A clear and honest estimate of what your project will cost your client. Make sure that you put this section after the Approach and Benefits, so it makes sense to your client. You may not always be able to exactly determine costs, but you can detail the stages of the process so there will be no surprises.
7. Closing Statement.
Hit the high points again and remind your client exactly why your company is the best one for the job.
Appearance.
You want to make sure that your sales proposal stands out, so bind it as attractively as you can. There are many options available, such as plastic comb, spiral coil, or even thermal hardcover binding if you really want to impress.
About the Author: Jeff McRitchie - If you are interested in more information about how the right Binding Machine, can help you create a great sales proposal you might want to visit MyBinding.com. They offer a great price and Free Shipping on orders over $75.00. Plus, they carry a full line of Binding Accessories, of all styles, types and capabilities.
Make it clear how your proposal is going to make their investment worthwhile, and when they should start to see results. Charts and graphs are very useful ways to help convey this, and the more colorful and easily understood, the better.
Sections.
Your sales proposal should contain the following sections:
1. Theme and Introduction.
In order to ensure that your proposal get read, make sure that your theme is clear and your headline is not too "salesy." You can simply state the reason for your proposal, and how your company is going to help your prospect achieve his or her goals.
2. Current Situation.
This is where you demonstrate a clear understanding of your client's need, or in other words, you identify the problem your services intend to solve. You must convey authority in this section without appearing to be pushy or looking like an arrogant know-it-all.
3. Objectives.
In this section, you want to allow your client to see how you will be helping his or her business. Don't make a lot or promises, just keep it simple, use examples, and make sure it's clear that your business is the only solution.
4. Approach.
Here is where you lay out the details of how you are going to deliver your services. This can be a little tricky, as you want to be clear enough to be understood, but you want to make sure that you aren't give away any proprietary secrets or give them any recommendations on how they would be able to get the job done themselves or elsewhere. This is a good place to include timelines and deliverables.
5. Benefits.
Present an exhaustive list of all the improvements your client will see as a result of listing your services. Use plain, clear, non-hyperbolic language, but be sure not to leave any possible benefits out (increased sales, improve productivity, etc.)
6. Costs.
A clear and honest estimate of what your project will cost your client. Make sure that you put this section after the Approach and Benefits, so it makes sense to your client. You may not always be able to exactly determine costs, but you can detail the stages of the process so there will be no surprises.
7. Closing Statement.
Hit the high points again and remind your client exactly why your company is the best one for the job.
Appearance.
You want to make sure that your sales proposal stands out, so bind it as attractively as you can. There are many options available, such as plastic comb, spiral coil, or even thermal hardcover binding if you really want to impress.
About the Author: Jeff McRitchie - If you are interested in more information about how the right Binding Machine, can help you create a great sales proposal you might want to visit MyBinding.com. They offer a great price and Free Shipping on orders over $75.00. Plus, they carry a full line of Binding Accessories, of all styles, types and capabilities.
Models for Startups: Guaranteed Employment?
Saturday, 20 March 2010
In our last issue we discussed the benefits of patterning startups personnel policies after Fortune's 100 Best Companies to Work For, as well as other lists such as Working Mother's Top 100.
Today we suggest another personnel policy that could serve to strengthen one's company and foster employee loyalty. It's guaranteed employment.
Recently there have been a few stories on public radio about a unique company, Lincoln Electric. This is an older company that is publically traded and has a unique contract with its employees. Basically they tell their employees that as long as we're in business and you fulfill your job description, you will not be laid off. In exchange, employees agree to a variable pay rate that is subsidized at the end of the year by a large bonus that has ranged from 30% to 78% of their base pay, depending on the company's financial health.
Lincoln has never failed to pay a bonus, even during the Great Depression. And they've never laid anyone off. They continue to exceed market expectations despite having such a policy.
So here's the lesson for startups. Be careful not to over-hire at first, but when you do hire, make a similar contract with your employees. Let them know that how much they earn will depend on how much the company earns, but their job is secure as long as the company survives, so they don't have to worry about missing mortgage payments or losing health insurance.
For more on this unique concept, see the following link to a story that appeared on yesterday's edition of PRI's Marketplace, heard on many NPR and other public radio stations. http://marketplace.publicradio.org/display/web/2010/03/18/pm-spark-q/
POSTED BY JOHN WINGSPREAD HOWELL AT 10:28 AM
LABELS: BUSINES MODELS, EMPLOYMENT POLICIES, LAYOFFS, LINCOLN ELECTRIC, NXTARROW
http://arrowgram.blogspot.com/2010/03/models-for-startups-guaranteed.html
Today we suggest another personnel policy that could serve to strengthen one's company and foster employee loyalty. It's guaranteed employment.
Recently there have been a few stories on public radio about a unique company, Lincoln Electric. This is an older company that is publically traded and has a unique contract with its employees. Basically they tell their employees that as long as we're in business and you fulfill your job description, you will not be laid off. In exchange, employees agree to a variable pay rate that is subsidized at the end of the year by a large bonus that has ranged from 30% to 78% of their base pay, depending on the company's financial health.
Lincoln has never failed to pay a bonus, even during the Great Depression. And they've never laid anyone off. They continue to exceed market expectations despite having such a policy.
So here's the lesson for startups. Be careful not to over-hire at first, but when you do hire, make a similar contract with your employees. Let them know that how much they earn will depend on how much the company earns, but their job is secure as long as the company survives, so they don't have to worry about missing mortgage payments or losing health insurance.
For more on this unique concept, see the following link to a story that appeared on yesterday's edition of PRI's Marketplace, heard on many NPR and other public radio stations. http://marketplace.publicradio.org/display/web/2010/03/18/pm-spark-q/
POSTED BY JOHN WINGSPREAD HOWELL AT 10:28 AM
LABELS: BUSINES MODELS, EMPLOYMENT POLICIES, LAYOFFS, LINCOLN ELECTRIC, NXTARROW
http://arrowgram.blogspot.com/2010/03/models-for-startups-guaranteed.html
In our last issue we discussed the benefits of patterning startups personnel policies after Fortune's 100 Best Companies to Work For, as well as other lists such as Working Mother's Top 100.
Today we suggest another personnel policy that could serve to strengthen one's company and foster employee loyalty. It's guaranteed employment.
Recently there have been a few stories on public radio about a unique company, Lincoln Electric. This is an older company that is publically traded and has a unique contract with its employees. Basically they tell their employees that as long as we're in business and you fulfill your job description, you will not be laid off. In exchange, employees agree to a variable pay rate that is subsidized at the end of the year by a large bonus that has ranged from 30% to 78% of their base pay, depending on the company's financial health.
Lincoln has never failed to pay a bonus, even during the Great Depression. And they've never laid anyone off. They continue to exceed market expectations despite having such a policy.
So here's the lesson for startups. Be careful not to over-hire at first, but when you do hire, make a similar contract with your employees. Let them know that how much they earn will depend on how much the company earns, but their job is secure as long as the company survives, so they don't have to worry about missing mortgage payments or losing health insurance.
For more on this unique concept, see the following link to a story that appeared on yesterday's edition of PRI's Marketplace, heard on many NPR and other public radio stations. http://marketplace.publicradio.org/display/web/2010/03/18/pm-spark-q/
POSTED BY JOHN WINGSPREAD HOWELL AT 10:28 AM
LABELS: BUSINES MODELS, EMPLOYMENT POLICIES, LAYOFFS, LINCOLN ELECTRIC, NXTARROW
http://arrowgram.blogspot.com/2010/03/models-for-startups-guaranteed.html
Today we suggest another personnel policy that could serve to strengthen one's company and foster employee loyalty. It's guaranteed employment.
Recently there have been a few stories on public radio about a unique company, Lincoln Electric. This is an older company that is publically traded and has a unique contract with its employees. Basically they tell their employees that as long as we're in business and you fulfill your job description, you will not be laid off. In exchange, employees agree to a variable pay rate that is subsidized at the end of the year by a large bonus that has ranged from 30% to 78% of their base pay, depending on the company's financial health.
Lincoln has never failed to pay a bonus, even during the Great Depression. And they've never laid anyone off. They continue to exceed market expectations despite having such a policy.
So here's the lesson for startups. Be careful not to over-hire at first, but when you do hire, make a similar contract with your employees. Let them know that how much they earn will depend on how much the company earns, but their job is secure as long as the company survives, so they don't have to worry about missing mortgage payments or losing health insurance.
For more on this unique concept, see the following link to a story that appeared on yesterday's edition of PRI's Marketplace, heard on many NPR and other public radio stations. http://marketplace.publicradio.org/display/web/2010/03/18/pm-spark-q/
POSTED BY JOHN WINGSPREAD HOWELL AT 10:28 AM
LABELS: BUSINES MODELS, EMPLOYMENT POLICIES, LAYOFFS, LINCOLN ELECTRIC, NXTARROW
http://arrowgram.blogspot.com/2010/03/models-for-startups-guaranteed.html
Positive Thinking
Wednesday, 3 February 2010
In today's challenging world it is vital to have energy ,enthusiasm ,and optimism in all areas of your life. Susan Quilliam the author of positive thinking shows you how to transform your approach to living, so you can feel good about yourself create worthwhile relationships, and perform successfully . having helped you identity areas of negativity in your life Susan shows how to rethink negative beliefs ,optimize self-esteem, and learn new mental and emotional strategies for affirmative , effective thinking . self assessment exercises enable you to evaluate your positivity.
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